A great brand and beer!

So you’ve created a great beer, well you’re pretty proud of it — but what’s next?

You followed your passion, you’ve experimented, you’ve probably gotten it wrong a couple of times, you’ve crafted, you’ve sampled and resampled with mates, and now… now it’s ready to go out into the world.

Or perhaps this isn’t your first, perhaps you’re already doing well and this is the 5th…

We live in a new generation of communication, no surprises there, but getting your brand right is more important than ever.

If ‘you’re’ not being asked for by name then you’re inevitably missing out — whether it’s Alexa, Google, Siri or another putting the shopping list together via the human…

Credit St. Augustine Distillery

To develop a great brand you must first find the brand’s opportunity. This may take the form of a unique insight, gap in the market or a challenge to the established, whatever it is it must be inspiring and it must be communicated.

Defining and developing a brand’s opportunity is…

Disruptive marketing: just another buzzword tossed around the boardroom to gain support for the latest marketing initiative, and therefore doomed to disappear into obscurity in a few months’ time? Or is it a genuinely new way of doing things? Surprisingly enough, the answer to both questions is no. …

Molasses

A brand design consultancy based in Sydney driven by bold simplicity — we help brands find their voice and stand out in this cluttered world.

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