Molasses – Medium

Molasses

The imperative of long-term brand thinking

The world hasn’t changed, but perhaps we have. Every societal or environmental change is a reminder for brands, and us, to think…

Aug 5

Aug 5

AI’s so hot right now…

…so what…

Feb 29

AI’s so hot right now…

Feb 29

A new year, a new you, a new hope… wait, that’s not a strategy.

This time of year can be depressing, a kind of writer’s block if you will. You end the year full of purpose, an intent to smash it come…

Jan 8, 2021

A new year, a new you, a new hope… wait, that’s not a strategy.

Jan 8, 2021

This is a reboot…

Start a business they said… build it and they will come…

Sep 8, 2020

This is a reboot…

Sep 8, 2020

Got beer?

So you’ve created a great beer, well you’re pretty proud of it — but what’s next?

Dec 13, 2018

Got beer?

Dec 13, 2018

Hi Google, how lazy have I become?

We live in a new generation of communication, no surprises there, but getting your brand right is more important than ever.

Jul 10, 2018

Hi Google, how lazy have I become?

Jul 10, 2018

Creative distilling

To develop a great brand you must first find the brand’s opportunity. This may take the form of a unique insight, gap in the market or a…

Mar 5, 2018

Creative distilling

Mar 5, 2018

Published in
Molasses

Why invest in your brand?

Whether you’re a breakfast cereal, a beer or a fitness brand, one thing remains consistent — you need a strong brand, one that transgresses…

Feb 8, 2018

Feb 8, 2018

Published in
Molasses

How good is your brand — does it provoke reaction? It should.

What’s your mission / vision / purpose?

Dec 22, 2017

Dec 22, 2017

Disruptive Marketing fad or here to stay?

Disruptive marketing: just another buzzword tossed around the boardroom to gain support for the latest marketing initiative, and therefore…

Dec 22, 2017

Disruptive Marketing fad or here to stay?

Dec 22, 2017

Molasses

Molasses

A brand design consultancy based in Sydney driven by bold simplicity — we help brands find their voice and stand out in this cluttered world.

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